Why partner with us
Why landlords are moving to Heart of London Homes
We know what it means to hand over one of the most important investments of your lifetime. You want it looked after, generating wealth, giving you peace of mind — with minimal void periods.
Here is how we make that happen. We are simple, respectful, and fair — this is what that means in practice.
A fee that gets better over time
£0
Set-up cost
No fee to bring a property on board
6→4%
Full-management fee
6% + VAT, dropping to 5% in year two and 4% from year three
£600
Tenant-find (+ VAT)
One-off, no commission, no management fee
- Full property management from just 6% + VAT.
- Reduces to 5% + VAT after year one, and 4% + VAT after year two.
- No exit fees or lock-in clauses — stay as long as you want, leave on a month's notice.
- One-off tenant-finding cost of £600 + VAT — no commission taken, no management fee.
- On a typical £2,500/month rental, you could save £1,400–£2,640 per year versus traditional agents.
Specialised, independent advice
- Deep local knowledge of London lettings.
- Experienced landlords who actually understand your perspective and needs.
- Professional yet personal service — no jargon, no games.
- Excellent communication throughout.
- Feedback on every accompanied viewing.
- Peace of mind — we know what we are doing.
Trusted, regulated, and fully protected
- Client money protected via Money Shield.
- Deposits protected via the Tenancy Deposit Scheme (TDS).
- Disputes handled via the Property Redress Scheme (PRS).
- Fully insured via Tokio Marine HCC.
- Data protected under our ICO registration.
- Member of the NRLA — always on the side of landlords.
Future compliance — included as standard
- Full support for Making Tax Digital (MTD).
- Renters' Rights Act readiness — we keep you informed and compliant as the rules change.
- Ongoing regulatory guidance, so you never have to lift a finger.
A thoughtful, personalised guide through the tenancy
- Bespoke listing strategy on the major portals — Rightmove, OnTheMarket and OpenRent.
- Carefully selected tenants with enhanced referencing.
- Tenancy agreement drafting.
- Full inventory undertaken.
- Changing over the utilities.
- Fielding calls from tenants — at all hours.
- Monitoring and collecting rent, including arrears management.
- Regular property inspections.
- Certificates, compliance and licensing managed on your behalf.
- Repairs and maintenance via our 24/7 UK-based support line.
- Scheduling of all safety and compliance checks.
- A dedicated point of contact throughout your tenancy.
Carefully curated service partners — no hidden markups
- Local knowledge means local, trusted tradespeople for every job.
- Professionals and specialists, vetted by us.
- We negotiate pricing we would personally be happy to pay.
- No administrative or management markup on service partner costs — what they charge is what you pay.
Harnessing technology, passing on the benefits
- Digital-first platform with your own personalised dashboard.
- Automated systems delivering on-demand information, 24/7.
- The lower fee is made possible by technology efficiency — not a reduction in service quality.
- Modernising an old, expensive and increasingly poor-quality industry — and passing the benefits directly to you.
Trusted by landlords like you
The best reason to partner with us is the one we can't write ourselves: other landlords already have. They have handed us the keys to homes they spent a lifetime building — and rated us a perfect five stars for the way we look after them. That trust is something we protect fiercely, and we would be honoured to earn it from you.
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