Letting agent fees, compared
The honest cost of a London letting agent
Full management from 7.2% (incl. VAT). Most London agents charge 12–20%.
£0
Set-up cost
No fee to bring a property on board
£720
Tenant-find
£600 + VAT, once per tenancy, for homes we manage
7.2%
Full-management fee
6% + VAT — dropping to 5% in Year 2, and to 4% Year 3 onward
What the full-management fee costs over time
For a £2,400 home, over 1 year — us against the high street. Our fee tapers to 5% then 4%, so the gap widens the longer you stay.
That is about £3,180 less than the average high-street agent (18.2%), over 1 year.
Every fee, side by side
Set-up and tenant-find are one-off; full management is charged monthly (incl. VAT).
| Agent | Set-up cost | Tenant-find | Full-management fee |
|---|---|---|---|
| Heart of London Homes Us | £0 | £720 | 7.2% |
| Purplebricks | £540 | £1,281 | 12.0% |
| Belvoir | £300 | 8.4% | 13.2% |
| Your Move | £839 | 10.0% | 16.8% |
| Winkworth | £300 | 9.6% | 18.0% |
| Leaders | £690 | 10.0% | 18.0% |
| Marsh & Parsons | £480 | N/A | 18.0% |
| Landstones | £540 | 12.0% | 18.0% |
| Connells | £330 | 10.0% | 19.2% |
| Dexters | £480 | N/A | 19.2% |
| Sequence | £330 | 10.0% | 19.2% |
| Savills | £385 | 15.0% | 20.4% |
| Hamptons | £390 | 13.2% | 20.4% |
| Knight Frank | £288 | 13.2% | 20.4% |
| Foxtons | N/A | 13.2% | 20.4% |
| Strutt & Parker | £354 | 13.2% | 20.4% |
Each agent's standard published fees, from their website or terms of business, inclusive of VAT. Where an agent charges separate letting and management fees, the full-management figure combines both. Compiled July 2026.
See what you'd save, all in
Enter what your current agent charges for full service, including VAT — see the difference on your own rent.
You'd save with Heart of London Homes
£4,710
over 1 year
£10,240
over 3 years
£16,110
over 5 years
Three-year total cost
Assumes a single tenancy over the period.
Fair pricing is only half the story. See the service you'd actually get — why landlords partner with us, or take the 2-minute Portfolio Health Check.